Start pursuing a career as an assistant
fashion buyer, merchandiser or trend researcher.
Meet with Int'l brand buyers & managers.

  • limited

    seats

  • 4 weeks

    duration

  • 15.10.2017

    starting date

  • 7.11.2017

    ending date

  • 6:00 pm - 10:00 pm

    Sunday & Tuesday

  • 13,000

    total

  • Available for the first time in the Middle East, this unique program is conducted by the buyer of RALPH LAUREN & ETRO.

  • FASHION BUYING

    Registration is open

    An intensive short course giving an insight into the daily world of a fashion buyer, The course is implemented by the former fashion buyer of Prada and Valentino who will provide an insight on how to execute and develop an eye for the right buying process. Store visits and meetings with int'l brand buyers & managers organized.

    ENTRY CONDITIONS
    Level: Post graduate
    Fashion retail professionals
    Fashion marketing & Fashion business graduates

    COURSE OBJECTIVES
    This course will prepare aspiring fashion buyers to start a career in the global fashion market by sharpening your knowledge about trends, markets, collection selections and buying analysis. It will also enable you to start pursuing a career as an assistant fashion buyer, merchandiser or trend researcher.

    CERTIFICATE
    Fashion Buying Certificate

    TERMS OF PAYMENT
    Registration fee: aed 1 500 (non refundable). 
    + Full tuition fee payment at registration.
    Payment as per the above term is required before the start of the course.
    No refund of tuition fee (full or partial) in case of drop out. No catch up sessions for sessions not attended. Maximum numbers per class group apply. Classes are subject to cancellation if minimum numbers are not met. If minimum numbers are not met, tuition fees are refunded.

  • COURSE CONTENT

    1. What is a fashion buyer – role definition
    • 1.1 Qualifications / expectations
    • 1.2 Buying roles
    • 1.3 Working with other departments
    2. Buying cycle
    • 2.1 Understanding consumer habits
    • 2.2 Understanding consumer markets
    • 2.3 Buying seasons
    • 2.4 Buying sources / fashion shows/ exhibitions / fashion fairs
    3. Buying trend research
    • 3.1 International markets
    • 3.2 Social media
    • 3.3 Costumers
    • 3.4 Designers
    • 3.5 Trend forecasting institutions/ fashion fairs
    4. Merchandise planning
    • 4.1 Definition
    • 4.2 Stock management
    • 4.3 Data analysis
    • 4.4 Forecasting
    • 4.5 Instict vs numbers
    5. Buying plan
    • 5.1 Developing the initial buying plan
    • 5.2 Brands / merchandize assortment 
    • 5.3 Budgeting
    6. Buying sessions

    • 6.1 Buyers working in luxury
    • 6.2 Buyers working for department stores
    • 6.3 Buyers working in fast fashion business
    7. Post buying sessions
    • 7.1 Buyers daily role
    • 7.2 Buyers relationship with retail
    • 7.3  Monitoring process

  • Ghada Alhupaishi

    Sauvage franchise US brand owner

    I joined the Fashion Buying Workshop at Esmod Dubai because I currently own a franchise for the US brand “Sauvage” in the GCC. My shop sources 30% of the stock from other brands.The knowledge that I gained from this course helped me to be a more efficient and an effective buyer to meet the needs of my customers.
  • Romy Chelala

    I was amazed to learn something new even from the first class. I have learned about the different types of shops and how different their buying strategies will be.