Get the right marketing keys to start your own Fashion Business.
Get the keys to intern at Gucci, Dior, Harper's Bazaar & Givenchy.

  • morning session

  • evening session

  • limited

    seats

  • 9 Months

    duration

  • 16.9.2018

    starting date

  • 5.6.2019

    ending date

  • 9:30 am - 1:30 pm

    Sunday to Tuesday

  • 56,000

    total

  • limited

    seats

  • 9 Months

    duration

  • TBA

    starting date

  • TBA

    ending date

  • TBA

    TBA

  • 56,000

    total

  • With immense competition and numerous emerging fashion brands, it is crucial to know the right recipe of launching & managing your brand.

  • FASHION MARKETING 

    Registration is open

    ENTRY CONDITIONS

    Level: Post graduate


    COURSE INTRODUCTION

    With immense competition and numerous emerging fashion brands, it is crucial to know 
the right recipe of launching a new brand.
This program will enlighten you with step by step SWOT analysis, planning, implementation, execution and launch plan evaluation of your fashion business. 
Fashion Entrepreneurs will enjoy this dynamic course, learning about modern marketing techniques delivered by top professionals experts in the field and start their fashion business or secure internships in int'l fashion brands such as Gucci, Dior, Harper's Bazaar and Givenchy like many of our students did.

    This program is structured in complementary modules providing the deepening
 of different actions of fashion marketing from the analysis of the Fashion System 
to the study of fashion marketing, communication techniques, from the detailed analysis of the different aspects of brand management and merchandising.

    CERTIFICATE 
    Fashion Marketing Diploma

    TERMS OF PAYMENT
    Registration fee: aed 1 500 (non refundable).
    + Full tuition fee payment at registration:
    - 50% at registration + 2 post dated checks of 25%.

    For students in need of a visa: full tuition & visa fee payment before the course starting date.
    Payment as per the above term is required before the start of the course. 
    No refund of tuition fee (full or partial) in case of drop out. No catch up sessions for sessions not attended. Maximum numbers per class group apply.
    Classes are subject to cancellation if minimum numbers are not met. If minimum numbers are not met, tuition fees are refunded.
    .
    .






  • THE PROGRAM INCLUDES


    History of Fashion Brands
    • History of Fashion
    • Fashion creative process
    • Fashion brands creation
    • Fashion industry actors, trends & calendars
    Marketing
    • Fashion Marketing
    • International Marketing
    • Market studies
    • Fashion buying behaviour
    • Communication
    • Branding
    Merchandising
    • Shop installation
    • Shop flow
    • Product diplay
    • Product presentation
    • Shop lighting
    • Seasonal window decoration
    • Internal shop communication
    Personal skills development
    Coaching
    Thesis presentation
    Internship
    Internship report


  • Beau F.

    ESMOD Dubai 2014 Fashion Marketing Alumni

    A special Thank You to Esmod Dubai and all staff for a wonderful experience over the past 12 months. The course encourages self-motivation and makes you learn a lot about the fashion industry. I particularly enjoyed the diversity of the course and the opportunity to study lots of specialized areas and aspects of the industry. The course taught me how to market fashion but also included a wide range of business aspect of fashion, branding, retail, merchandising and international marketing. Overall I feel the course fosters creativity, innovation and good business acumen. Fashion marketing is an exciting field that opens up many opportunities in the fashion industry. I have gained valuable insights and learned how to develop, analyze and implement brand strategies, study buying and merchandising practices, plan and execute effective advertising and promotional strategies, I fully expect to advance my career in fashion and to look back on my time at Esmod Dubai as the stepping stone that gave me the opportunity I intend to seize.
  • dayana beisenova

    esmod dubai 2015 fashion marketing alumni

    "I am so excited to be starting my internship at Vertu after completing the Fashion Marketing program at Esmod. Thank you so much for helping me to be selected for this wonderful opportunity"
  • Nida P.

    ESMOD Dubai 2014 Fashion Marketing Alumni

    "I have had a wonderful experience studying the fashion marketing course at Esmod, it helped and motivated me to think out of the box and be able to study such an excellent course. It has helped me get better at what I love the most, and made me alot more qualified to continue in the fashion industry. I would like to Thank Esmod Dubai and the wonderful Professors for the support as well as giving me the opportunity to express myself and my ideas."