When you have strong writing and editing skills.
He develops the firm's communication politics (sales tools, arguments, fashion fairs, advertising) and organizes product launches. He works with advertising agencies to determine the promotional campaigns.
His work is to create or develop a product's or a label's image through a fashion show, an advertising campaign or a television show.
His goal is to make Fashion Designers known to the public and to promote their image through specialized magazines. The Press Agent is in close contact with journalists, a close link between their readers or their public. The Press Agent is the connection between the fashion firm and the medias, being an important source of information. He also manages the organization of fashion shows (writing the program, guest list, mailing invitations ...).