When your Eye is on Fashion and your Mind is on Business.
The Buyer must find the best product at the best price while respecting the buying strategy determined by the firm's Buying Director. He establishes buying plans, negotiates the prices of finished or manufactured products as well as the delivery delays. He chooses garments according to his clients demands, current fashion trends and the past season's sales results. The buyer is reponsible for the garment quality control as well as forseeing the amount to order.
In step with marketing changes and with information obtained through sales experience, the Marketing Manager must analyse social trends (consumer needs, behaviour, motivation) and competition. He establishes the firm's strategy, product politics as well as the label's image. He defines the marketing objectives (gross profit margin, sales development…). He advises, informs and orientates product managers and designers.
Responsible for the label's image, his product and marketing knowledge as well as the current market trends which enable him to define the structure and merchandising. The Merchandiser must have good knowledge of fashion design. He sets up a coherent form of merchandising in a network of stores (window display, setting up the layout and display of products in the stores, background music…). He supervises the creation of all publicity supports for every store.
The sales director works with the marketing director and the product managers. He is in charge of the client follow-up, product development within department stores and retailers. He is responsible for commercial prospecting. He presents the collection at international fashion fairs and in show-rooms. The sales director also collaborates with the development of the collection with information of sales results.
If you just can't stop talking and writing about fashion you might consider a career in the fields of fashion communication.