Get the right marketing keys to start your own Fashion Business.
Get the keys to intern at Gucci, Dior, Harper's Bazaar
& Givenchy.

  • morning session

  • evening session

  • limited

    seats

  • 9 Months

    duration

  • 3.11.2019

    starting date

  • 18.6.2020

    ending date

  • 9:30 am - 1:30 pm

    Sunday to Thursday

  • limited

    seats

  • 9 Months

    duration

  • TBA

    starting date

  • TBA

    ending date

  • TBA

    TBA

  • With immense competition and numerous emerging fashion brands, it is crucial to know the right recipe of launching & managing your brand.
  • FASHION MARKETING DIPLOMA

    Registration is open

    COURSE INTRODUCTION
    With immense competition and numerous emerging fashion brands, it is crucial to know 
the right recipe of launching a new brand.
This program will enlighten you with step by step SWOT analysis, planning, implementation, execution and launch plan evaluation of your fashion business. 
Fashion Entrepreneurs will enjoy this dynamic course, learning about modern marketing techniques delivered by top professionals experts in the field and start their fashion business or secure internships in international brands such as Gucci, Dior, Harper's Bazaar and Givenchy like many of our students.

    This program is structured in complementary modules providing the deepening
 of different actions of fashion marketing from the analysis of the Fashion System 
to the study of fashion marketing, communication techniques, from the detailed analysis of the different aspects of brand management and merchandising. Details upon request.
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    .





  • PROGRAM MODULES

    1.The basics of fashion marketing
    2.Environmental Analysis of fashion
    3.Identification of the fashion market 
    4.Strategic Fashion Marketing
    5.Buyer Behaviour
    6.Monitoring the Marketing Plan
    7.Product strategy
    8.Pricing
    9.Distribution
    10.Choosing an international market

    ENTRY CONDITIONS
    Level: Post graduate

    AWARD 

    Fashion Marketing Diploma

  • Beau F.

    ESMOD Dubai 2014 Fashion Marketing Alumni

    A special Thank You to Esmod Dubai and all staff for a wonderful experience over the past 12 months. The course encourages self-motivation and makes you learn a lot about the fashion industry. I particularly enjoyed the diversity of the course and the opportunity to study lots of specialized areas and aspects of the industry. The course taught me how to market fashion but also included a wide range of business aspect of fashion, branding, retail, merchandising and international marketing. Overall I feel the course fosters creativity, innovation and good business acumen. Fashion marketing is an exciting field that opens up many opportunities in the fashion industry. I have gained valuable insights and learned how to develop, analyze and implement brand strategies, study buying and merchandising practices, plan and execute effective advertising and promotional strategies, I fully expect to advance my career in fashion and to look back on my time at Esmod Dubai as the stepping stone that gave me the opportunity I intend to seize.
  • dayana beisenova

    esmod dubai 2015 fashion marketing alumni

    "I am so excited to be starting my internship at Vertu after completing the Fashion Marketing program at Esmod. Thank you so much for helping me to be selected for this wonderful opportunity"
  • Hajar A.

    esmod dubai 2018 fashion marketing alumni

    “I am so honored to be one of ESMOD’s apprentice in Fashion Marketing. It was the most wonderfull experience that I’ve ever had in my life so far. It taugh me to be a very professional business oriented person. I would like to take this opportunity to appreciate all the kind and unforgettable support from our advising professors”. 
  • Nida P.

    ESMOD Dubai 2014 Fashion Marketing Alumni

    "I have had a wonderful experience studying the fashion marketing course at Esmod, it helped and motivated me to think out of the box and be able to study such an excellent course. It has helped me get better at what I love the most, and made me alot more qualified to continue in the fashion industry. I would like to Thank Esmod Dubai and the wonderful Professors for the support as well as giving me the opportunity to express myself and my ideas."