Get the vital managerial skills to successfully run operations in the fashion and luxury goods industry
6:00 pm - 10:00 pm
Sunday to Tuesday
Develop your competitive edge with a managerial creative approach in one of the most exclusive sector.
The Luxury Brand Manager is the guardian of the brand and a sought-after role within the luxury brands internationally in various sectors such as fashion, lifestyle, automotive, jewelry, accessories, services and other industry verticals.
The Masterclass is for individuals seeking professional positions both at the operations and strategic levels in management, marketing, branding, advertising, buying, PR and communication in the fledgling luxury sector at various levels in the Middle East & internationally.
The Masterclass can be undertaken by those already working in the industry or those looking for a career change to enhance their skills and attain global exposure through directed trainings and industry case studies.The course is taught in the evenings to allow working professionals & students to attend.
During the course the student will acquire the knowledge of managing all aspects of a luxury brand, from product development process to price strategies. How to work with Marketing & PR departments to ensure that the promotion activities are aligned with the brands vision and looking after the retail environment.
The course assessment is carried through projects and assignments to insure solid professional development.
·History of Luxury & heritage
·What is luxury today
·Luxury products characteristics
·Product pricing strategies
·Luxury brand characteristics
·Luxury brand strategy
·Marketing analysis 4 P’s & 6 P’s
·New product development
·Luxury product management
·Brand & Product extension
·Communication & Promotion
·Luxury retail strategy
On successful completion of the course, individuals will be fully prepared for careers at the operations and strategic levels in management, marketing, branding, advertising, buying,
PR and communication.
WHO IS THE COURSE FOR
Passionate individuals without prior work experience
with a keen desire to work in the luxury industry.
Business or Marketing graduates.
Junior fashion executives.CERTIFICATION
ESMOD Dubai Post-Graduate Masterclass Certificate
TERMS OF PAYMENT
Full payment at registration.
Cash-Credit card-Check to Fashion Knowledge FZ LLC
No refund of registration fee in case of non-attendance to the course. No refund of tuition fee (full or partial) in case of drop out. No catch-up sessions for sessions not attended.
Faspiration modest fashion brand owner"I am launching my own modest fashion brand called Aspiration. I learned about the strategies that luxury brands are using and using this knowledge to implement them for our online sales and promotion".
Harper’s Bazaar Editorials & Creative solutions."I learned a lot about marketing, in general, and the fashion industry, in particular. I use this knowledge every day in my work at Harper’s Bazaar. The Luxury Brand Management program at Esmod Dubai gave me a great start to my career".