Amazigh Heritage | Collections List | Graduates collections

Emerging Designer

Ihsane Choua

Nestled amidst the rugged beauty of the Atlas mountain range in Morocco lies an Amazigh community that has captured my heart and inspired my creative journey. As I prepare to graduate in Fashion Design, my heart beats with admiration for their indomitable spirit and the preservation of our vibrant culture.

Venturing into the Atlas Mountains opened my eyes to a new world. From the summit of Toubkal, Morocco's highest peak, a profound revelation took hold. The people of the Atlas Mountains defy the odds. Life isn't easy. Bitter cold, poverty, and a lack of resources create daily challenges for the locals. Yet, their determination shines through, cherishing their cultural heritage with unwavering pride and resilience.
Their ability to safeguard traditions is nothing short of remarkable. Meticulous craftsmanship, vibrant textiles, and authentic designs reflect the enduring legacy they hold dear. With the end of my fashion design studies on the horizon, I am committed to making a difference. My goal is to extend support to the Atlas community through fundraising initiatives, seeking to provide educational opportunities and warm garments.

Also, by collaborating with local artisans to help in preserving our common traditional techniques and ensure a sustainable supply of materials for my future collections. I strive to raise awareness and ignite action through my designs. Fashion, beyond its glitz and glamour, possesses the power to uplift the lives of those in need.