Business strategy - Capital & Growth
Building a brand
Running a business
Scaling a luxury brand

  • morning session

  • evening session

  • limited

    seats

  • 3 months

    duration

  • TBA

    starting date

  • TBA

    ending date

  • 10:00 am - 1:00 pm

    Tuesday & Wednesday

  • AED 40 000

    total

  • limited

    seats

  • 3 months

    duration

  • TBA

    starting date

  • TBA

    ending date

  • 5:00 pm - 8:00 pm

    Tuesday & Wednesday

  • AED 40 000

    total

  • This course is designed by Arina Pritch & ESMOD Dubai around one central belief: the strongest brands are built where creativity and business meet.
  • THE COURSE IS PHYSICAL OR ONLINE.
    Great fashion is never built by creativity alone. And great businesses are never built by numbers alone. Today’s luxury industry demands professionals who can think like both designers and strategist  people who understand how creative vision translates into commercial success, and how business decisions can strengthen, rather than compromise, creativity.

    Through a unique blend of creative thinking, brand strategy, consumer psychology, marketing,
    merchandising, finance, and growth strategy, students will learn how successful luxury brands are conceived, positioned, developed, launched, and scaled. From defining a brand’s DNA and design codes to understanding pricing, customer behavior, product strategy, investment, and international expansion, every topic demonstrates how creative and commercial decisions are interconnected.

    Unlike traditional fashion programs that separate design from business, this course teaches students to see the entire ecosystem of a luxury brand. They will gain the mindset and practical tools needed to collaborate across creative, marketing, merchandising, finance, and leadership teams- preparing them for the realities of today’s global fashion industry.

    As one of the first courses of its kind in Dubai, it offers a fresh and highly relevant approach to fashion education. It reflects the way the world’s leading luxury houses actually operate, where creative excellence and commercial intelligence work together to build brands that are culturally influential, financially successful, and built to endure.

    Whether students aspire to become designers, brand managers, entrepreneurs, marketers, or creative directors, they will leave with a holistic understanding of how to build fashion brands that are both creatively distinctive and commercially successful.
  • LEVEL II
    •⁠  ⁠Building a brand
    •⁠  ⁠Running a business
    •⁠  ⁠Scaling a luxury brand

    PROGRAM MODULES OUTLINE
    •⁠  ⁠Brand positioning & Brand DNA
    •⁠  ⁠Luxury Brand building & Business strategy
    •⁠  ⁠Luxury psychology & Customer acquisition/ CRM
    •⁠  ⁠Team building & AI implementation
    •⁠  ⁠Partnerships & Collaborations
    •⁠  ⁠Growth strategy & Capital raising
    •⁠  ⁠Founder decision-making & critical thinking

    Course Extras:
    •⁠  ⁠Monthly speakers from the industry.
    •⁠  ⁠Field trips/ Workshops within existing businesses.

    THIS COURSE IS FOR
    •⁠  ⁠Future founders
    •⁠  ⁠Students with entrepreneur mindset
    •⁠  ⁠For those who already have a BA Degree or basis in either creative or business angle.

    CERTIFICATION 
    ESMOD Dubai Luxury Brand Building Diploma
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