Founder, Designer and Executive at Shaila GuptaWebsite
ILA the brand is a symbol of unconventionality. The design aesthetic is being curious about old and new classics being made quirky. Historicism being made modern, and structure made outlandish. The collection is inspired by an outlandish twist on the 1920’s.
A collaboration of its fundamental aspects, the Art Deco movement, Dadaism, Expressionism, Surrealism and the modern girl herself, the flapper, merged together to bring about a contemporary take on the era.