Kick start your footwear label | Program list | Programs & Infos

Masterclass
KICK START YOUR OWN FOOTWEAR LABEL
Footwear Brand Business Planning
Branding & Marketing

ENGLISH & ARABIC SESSIONS

PROGRAM INFORMATION
In this MASTERCLASS participants will get a comprehensive look at how various components
of fashion accessories business - product development, sourcing, buying, marketing, and retailing are intertwined to create a powerful industry.

Participants will learn the fundamentals of building a contemporary footwear brand and develop a brand strategy based on in-depth research, industry-best practices, trends, market analysis, and the entrepreneurial mindset necessary to succeed in today’s business.

MASTERCLASS CONTENT
- How to build a footwear brand concept
- How to build your Brand strategy
- How to define your target market (which type of client you want to target)
- How to do a Market analysis (your brand verses your competitors (price/styles etc)
- What are the marketing strategy to use to reach customers
- (celebrity endorsement / PR / showrooms / collaborations etc).
- What are the footwear trend shows to attend
- How to select contractors & footwear manufacturers
- How to choose products distribution channels
- How to generate revenue & revenue streams
- The fundamentals of footwear Ecommerce
- The fundamentals of Digital Media Communication for footwear
- Footwear Styling & Visual Merchandising
- How to recruit & select employees for your brand
- How to handle stock
- What are Corporate Social Responsabilities in the footwear industry
  
  QUALIFICATION
  Footwear Design Certificate

Footwear Design