Masterclass
KICK START YOUR OWN FOOTWEAR LABEL
Footwear Brand Business Planning
Branding & Marketing

  • limited

    seats

  • 5 days

    duration

  • 9.9.2024

    starting date

  • 13.9.2024

    ending date

  • 7:00 pm - 10:00 pm

    Tuesday & Thursday

  • ENGLISH & ARABIC SESSIONS

    PROGRAM INFORMATION
    In this MASTERCLASS participants will get a comprehensive look at how various components
    of fashion accessories business - product development, sourcing, buying, marketing, and retailing are intertwined to create a powerful industry.

    Participants will learn the fundamentals of building a contemporary footwear brand and develop a brand strategy based on in-depth research, industry-best practices, trends, market analysis, and the entrepreneurial mindset necessary to succeed in today’s business.

    MASTERCLASS CONTENT
    • How to build a footwear brand concept
    • How to build your Brand strategy
    • How to define your target market (which type of client you want to target)
    • How to do a Market analysis (your brand verses your competitors (price/styles etc)
    • What are the marketing strategy to use to reach customers
    • (celebrity endorsement / PR / showrooms / collaborations etc).
    • What are the footwear trend shows to attend
    • How to select contractors & footwear manufacturers
    • How to choose products distribution channels
    • How to generate revenue & revenue streams
    • The fundamentals of footwear Ecommerce
    • The fundamentals of Digital Media Communication for footwear
    • Footwear Styling & Visual Merchandising
    • How to recruit & select employees for your brand
    • How to handle stock
    • What are Corporate Social Responsabilities in the footwear industry

      QUALIFICATION

      Footwear Design Certificate



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