Gain an in-depth understanding of the fashion industry new business models, structure & career options.

  • limited


  • 4 months


  • 5.10.2023

    starting date

  • 8.2.2024

    ending date

  • 6:00 pm - 8:00 pm

    Tuesday & Thursday

  • Including Post COVID-19, Metaverse strategies & new business models, this Masterclass will take you through the fashion industry professions & career paths to develop your competitive edge with a managerial creative approach

    Sustainability and the Metaverse forces the fashion industry to adapt in a very short time span, like most other industries. This course is designed to address these mutations fashion business.

    Whether you are looking to start your career in this industry, an entrepreneur looking to start a new brand, or upgrade your skills to scale up your business, or a manager looking for new opportunities or to sharpen your skills, this course aims at providing complete knowledge and overview of this new landscape to candidates who seek to acquire new skills and better prepare their own career paths. 

    From design to sales, every aspect of the industry is adapting to the new challenges, and opportunities that come with it. The acceleration of social media and online selling platforms now means that traditional retail is undergoing a massive over haul. At the product end too, clients are more informed and seeking “sustainably made brands”. All of these evolutions are leading to creation of new business models, notably the rise of DTC brands (direct-to-client-).

    The course assessment is carried through
    • PPT class lectures, 
    • International Guest speakers 
    • Case studies & exercise
    • Homework assignments.  
    • Project thesis

    After completing the course, the Graduate will gain an in-depth understanding of the fashion industry structure, career options as well as the new business models which have emerged post-covid as the program compares how a traditional and new age direct to client brands are managed and will be fully prepared for careers at the operations and strategic levels in management, marketing, branding, product development, production & retail online & offline.

    For Students residing in the UAE and the ones coming to study with us, the Live/Online course is taking place in class physically at Esmod dubai. International students unable to come to Dubai will follow the Live course Online remotely.


    • Overview of Fashion & Luxury
    • Fashion Industry Post Covid
    • Fashion business in the Metaverse
    • Sustainable fashion business
    • Fashion Brands Organisation
    • Design & Creation – Changing dynamics
    • Product Development and Production
    • Buying and Merchandising
    • Omni Channel Selling - digital and brick & mortar
    • Key Support Functions
    • Marketing, communication and PR
    Post-Graduate Masterclass

  • Ashar Khan

    Faspiration modest fashion brand owner

    "I am launching my own modest fashion brand called Aspiration. I learned about the strategies that luxury brands are using and using this knowledge to implement them for our online sales and promotion".
  • Omar Salama

    Harper’s Bazaar Editorials & Creative solutions.

    "I learned a lot about marketing, in general, and the fashion industry, in particular. I use this knowledge every day in my work at Harper’s Bazaar. The program at Esmod Dubai gave me a great start to my career".